I AM ALWAYS LOOKING TO ACQUIRE MORE SKILLS. YOU NEVER KNOW WHEN THESE SKILLS COULD COME IN HANDY LATER ON.

SAMANTHA BRANSON
DIGITAL DESIGNER IN AN ADVERTISING AGENCY

I am probably the only designer in my workplace who didn’t come from a design school. Most of the skills that I use for my job, I have had to pick up myself. There was some exposure to programs like Photoshop, Illustrator, and InDesign in university but it was very basic knowledge. I did an internship with an advertising agency during my final year in university but it was with an agency specialising in print media.

Moving to a digital focused agency, I needed a totally different set of skills as even the programs we used were completely different. I had to figure a lot of it out myself by borrowing books, reading tutorials online and through learning on the job. I guess because my generation grew up with social media, experiencing it was almost like learning it and I could grasp the skills that were needed fairly intuitively.

I am always looking to acquire more skills. We are always looking at ways in which we can produce a better advertisement. How good your advertisement is, is co-related to the skills you have. I am actually looking forward to my next birthday because then I will be 25 and I will be able to utilise the SkillsFuture Credits. I am planning to use them to go for more design specific courses. I am also hoping we could utilise the grant for other interesting but non-work related courses like nail art design. Just because it’s not directly relevant to the work doesn’t mean it doesn’t value add. You never know when you might want to switch careers and these skills could come in handy later on.

This story is a part of the PME Conversation book,  brought to you courtesy of UP for PME.